© 2026 Perform. All rights reserved.
At Perform, we are committed to protecting and respecting your and your children's privacy.
This notice explains when and why we collect personal information about you, how we use it, the conditions under which we may disclose it to others, how we keep it safe and secure and your rights and choices in relation to your information.
It can be read in conjunction with our Data protection policy.
Any questions regarding this policy and our privacy practices should be sent by email to [email protected] or by writing to Data Protection Lead, Perform, 4 Blenheim Court, 62 Brewery Rd, London, N7 9NY. Alternatively, you can telephone 020 7255 9120.
Our registered Information Commissioner's Office (ICO) data registration number is Z133081X.
We are Perform, the UK's largest centrally run children's drama school dedicated to boosting children's confidence, concentration, coordination and communication skills.
In this policy 'Perform', 'we', 'us' or 'our' means Perform Workshops Ltd. - a company limited by guarantee (no. 06508578). Registered address is 4 Blenheim Court, 62 Brewery Rd, London, N7 9NY.
For the purposes of applicable data protection law, Perform Workshops Ltd. acts as the Data Controller.
We are committed to safeguarding the privacy of your and your children's information. By 'your information' we mean any information about you that you or third parties provide to us.
We obtain information about you in the following ways:
Your information may be shared with us by third parties, which might include:
You should check any privacy policy provided to you where you give your data to a third party.
We, like many companies, automatically collect the following information:
We collect and use your personal information by using cookies on our website ? more information on cookies can be found under the 'Use of Cookies' section below.
When you interact with us on social media platforms such as Facebook and Twitter we may obtain information about you. The information we receive will depend on the privacy preferences you have set on those types of platforms.
The personal information we collect, store and use might include:
Data protection laws recognise certain categories of personal information as sensitive and therefore requiring greater protection, for example information about your children and you and your children's health, ethnicity and religion.
Where appropriate, we will make why we are collecting this type of information and what it will be used for clear.
We may use your information for a number of different purposes, which may include:
We keep your information for no longer than is necessary for the purposes it was collected for, The length of time we retain your personal information for is determined by operational and legal considerations. For example, we are legally required to hold some types of information to fulfil our statutory and regulatory obligations (e.g. health/safety and tax/accounting purposes).
We review our retention periods on a regular basis.
We do not sell or rent your information to third parties.
Advertising and social media platforms (such as Meta/Facebook) to show you relevant ads and help us find similar prospective customers through hashed/pseudonymised contact lists.
We may disclose your information to third parties working on our behalf in order to achieve the other purposes set out in this policy. These third parties may include third party service providers, suppliers, agents, subcontractors and other associated organisations for the purposes of completing tasks and providing services to you on our behalf (for example to send you mailings). However, when we use these third parties, we disclose only the personal information that is necessary to deliver the services and we have a contract in place that requires them to keep your information secure and prevents them from using it for their own direct marketing purposes. Please be reassured that we will not release your information to third parties for them to use for their own purposes, unless we are required to do so by law, for example, by a court order or for the purposes of prevention of fraud or other crime.
We may transfer your personal information to a third party as part of a sale of some or all of our business and assets to any third party or as part of any business restructuring or reorganisation, or if we're under a duty to disclose or share your personal data in order to comply with any legal obligation or to enforce or apply our terms of use or to protect the rights, property or safety of our staff, supporters, customers, users of the website or others. However, we will take steps with the aim of ensuring that your privacy rights continue to be protected.
Data protection law requires us to rely on one or more lawful grounds to process your personal information. We consider the following grounds to be relevant:
Where you have provided explicit opt-in consent (e.g., for direct marketing, social media promotional photos/videos).
To manage enrollment, process bookings, maintain registers, and deliver drama classes where we are entering into a contract with you or performing our obligations under it.
To fulfill statutory child safety, safeguarding, local authority licensing, and tax/accounting laws.
Where it is necessary to protect life or health (for example in the case of medical emergency suffered by a child at one of our classes) or a safeguarding issue which requires us to share you information with the emergency services.
For operational efficiency, quality assurance, re-enrollment administration, and security, provided these do not override your rights and interests.
We consider our legitimate interests to be running Perform as an organisation in pursuit of our aims and ideals. For example to:
When we legitimately process your personal information in this way, we consider and balance any potential impact on you (both positive and negative), and your rights under data protection laws. We will not use your personal information where our interests are overridden by the impact on you, for example, where use would be excessively intrusive (unless, for instance, we are otherwise required or permitted to by law).
When we use sensitive personal information, we require an additional legal basis to do so under data protection laws, so will either do so on the basis of your explicit consent or another route available to us at law (for example, if we need to process it for employment, social security or social protection purposes, your vital interests, or, in some cases, if it is in the public interest for us to do so).
We may use your contact details to provide you with information about the classes, courses and parties we offer as well as the products and services you can buy, if we think they may be of interest to you.
We will only send you marketing and fundraising communications if you have provided your prior consent. You may opt out of our marketing communications at any time by clicking the unsubscribe link at the end of our marketing emails.
We may send you marketing and fundraising communications by post unless you have told us that you would prefer not to hear from us.
You have a choice about whether or not you wish to receive information from us. If you do not want to receive direct marketing communications from us , you can select your choices by ticking the relevant boxes situated on the form used to collect your information.
We're committed to putting you in control of your data so you're free to change your marketing preferences (including to tell us that you don't want to be contacted for marketing purposes) at any time by contacting us by email: [email protected] or by writing to Head Of Customer Services, Perform, 4 Blenheim Court, 62 Brewery Rd, London, N7 9NY. Alternatively, you can telephone 020 7255 9120.
We will not use your personal information for marketing purposes if you have indicated that you do not wish to be contacted and will retain your details on a suppression list to help ensure that we do not continue to contact you. However, we may still need to contact you for administrative purposes to confirm an order, a payment or while you are a customer of Perform.
Under UK data protection law (UK GDPR), you have specific rights regarding your personal data:
If you want to exercise any of the above rights, please email us at [email protected] or by post to Head Of Customer Services, Perform, 4 Blenheim Court, 62 Brewery Rd, London, N7 9NY. We may be required to ask for further information and/or evidence of identity. We will endeavour to respond fully to all requests within one month of receipt of your request, however if we are unable to do so we will contact you with reasons for the delay.
Please note that exceptions apply to a number of these rights, and not all rights will be applicable in all circumstances. For more details we recommend you consult the guidance published by the UK's Information Commissioner's Office.
When you give us personal information, we take steps to ensure that appropriate technical and organisational controls are in place to protect it.
All sensitive information is encrypted and protected using 256 Bit encryption. When you are on a secure page, a lock icon will appear in the URL bar of web browsers.
All printed Registration Forms and Registers are securely stored and securely disposed of when no longer required.
Non-sensitive details (your email address etc.) are transmitted normally over the Internet, and this can never be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk. Once we receive your information, we make our best effort to ensure its security on our systems. Where we have given (or where you have chosen) a password which enables you to access certain parts of our website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.
Like many other websites, this website uses cookies. 'Cookies' are small pieces of information sent by an organisation to your computer and stored on your hard drive to allow that website to recognise you when you visit. For example, we use cookies to store your country preference. This helps us to deliver a better more personalised service when you browse our website and improve our services.
It is possible to switch off cookies by setting your browser preferences. For more information on how to switch off cookies on your computer, visit our full cookies policy. Turning cookies of may result in a loss of functionality when using our sites.
Non-essential cookies (such as analytics and marketing cookies) are only deployed once you have given explicit consent via our cookie management banner. You can update or withdraw your cookie consent at any time using the link in our website footer.
Our website may contain links to other websites run by other organisations. This policy applies only to our website? so we encourage you to read the privacy statements on the other websites you visit. We cannot be responsible for the privacy policies and practices of other websites even if you access them using links from our website.
In addition, if you linked to our website from a third party site, we cannot be responsible for the privacy policies and practices of the owners and operators of that third party site and recommend that you check the privacy policy of that third party site.
We are concerned to protect the privacy of children aged 16 or under. If you are aged 16 or under, please get your parent/guardian's permission beforehand whenever you provide us with personal information.
We are committed to protecting vulnerable supporters, customers and volunteers and appreciate that additional care may be needed when we use their personal information. In recognition of this, we observe good practice guidelines in our interactions with vulnerable people.
Where personal data is stored or processed on cloud servers located outside the UK or European Economic Area (EEA), we ensure appropriate statutory safeguards are applied. This includes using UK International Data Transfer Agreements (IDTAs), UK Addendums to EU Standard Contractual Clauses (SCCs), or relying on official UK Adequacy Regulations.
You should be aware that these countries may not have similar data protection laws to the UK. By submitting your personal data, you're agreeing to this transfer, storing or processing. If we transfer your information outside of the EEA in this way, we will take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this policy.
If you use our services while you are outside the EEA, your information may be transferred outside the EEA in order to provide you with those services. We undertake regular reviews of who has access to information that we hold to ensure that your info is only accessible by appropriately trained staff and contractors.
Any changes we may make to this policy in the future will be posted on this website so please check this page occasionally to ensure that you're happy with any changes. If we make any significant changes we'll make this clear on this website.
We keep this policy under regular review.